Recent studies have indicated that we now have above four billion internet searches per month in Germany. Of these thirty-seven % were one-word searches, thirty-two percent two words and twenty-five percent were three or four word searches. As is the situation in other countries, search terms are becoming increasingly descriptive and detailed. Long-tail keywords, therefore, are a great way to produce SEO results.
Around one half of all online searches in Germany concern local information and entertainment options. Not far behind, at forty-five % of searches, is actually a category referred to as society, computers and electronics. The third most widely used key phrase is travel, which comprises thirty-three % of internet searches in Germany.
Unsurprisingly Google is Germany’s most widely used google search with a ninety per cent market share. The remainder is divided between Yahoo, gmx.de, web.de and tOnline.
The expansion of mobile searches in Germany is lagging behind that of US and UK consumers with not much more than five percent of searches going on on mobile devices. With regards to social media marketing Facebook keeps growing fast in Germany, but the student-based network StudiVZ still outperforms it with a forty percent market share.
Germans favour online content which is very descriptive and prefer it to have a local as opposed to a global flavour. Indeed, German people are very faithful to their own manufacturers and choose to buy German-made goods. In connection with this they are similar to Japanese customers, who also favour indigenous companies.
Recommended internet agentur stuttgart in Germany will not be that different to people one would use elsewhere. However, its smart dividends to work with German hosting plus a German ccTLD. Link-building in Germany is quite challenging and German webmasters rarely accede to direct requests to exchange links. The best tactic is to build links organically by stut1gart on building a site that German users enjoy and can backlink to by choice. Other approaches include using online PR and investigating relevant German directories.
SEO consultancy is a fairly new profession to Germany with a lot of firms having been established for not more than 3 or 4 years. An average client portfolio to get a German SEO consultancy comprises twenty-six to fifty small to medium firms. Each consultancy generally has two to five employees.