In what is a goal-kicking move, Melbourne-based footwear label Bared has collaborated with AFL superstar Josh Gibson for a couple of shoe designs.
Bared founder Anna Baird teamed using the sportsman to produce a 1960s-inspired Chelsea boot for your Beatles-meets-Jagger salutation and a couple of Sexy Shoes Women for lovers of sport luxe modernism.
It’s a design move that coincides with all the opening of your footwear brand’s newest, inner-city store that will provide a bigger focus for the well-shod men about Melbourne.
“Expanding to the city with a store is a superb technique for us to make the product more desirable to the male customer,” says Baird, who launched the brand in 2008 using its flagship in Armadale.
The former Manchester Lane venue is transformed into an increased ceiling, timber embellished New York-inspired warehouse delight that’s got unisex about the brain.
It’s loaded with a great deal of green plant life [it can be inside a basement all things considered] and showcases new footwear designs on metal shelving with hints of velvet and leather – large library windows, tall steel shelving that’s totally hooked on old glamour and modern interiors.
The fit out took half a year to perfect and Baird worked closely with Lucienne Hemingway from Curious By Design, Cod Build, Tooltime Engineering with mirrors by David’s Glass.
There’s a nod to the jazz past having its brooding cool, but Baird is thinking about writing her soundtrack in the new premises.
Off of the beaten path
“We started focusing on Brand Shoes about four years ago and it’s an expanding side of the business roll out,” says Baird.
“In the beginning, I didn’t wish to accomplish men’s shoes because their shoes overall aren’t as harmful to your body’s posture as women’s stilettos are,” says the first kind podiatrist who started designing shoes to bring comfort on the dance floor.
“High end British constructed shoes that sell for $500 a pair aren’t that comfortable to wear until about 1 year of wearing them in,” says Baird.
“Knowing that we thought about being the missing link between that top quality and also the comfort brands like Ecco and Rockport. At the same time we don’t want to be a comfort brand that looks a lot better than other comfort brands, we are a fashion brand that’s good for you,” she says.
“Josh came into the Armadale shop about 08dexspky yrs ago and bought some shoes,” says Baird.
“He went to Hawthorn FC and told his podiatrist regarding the shoes he bought. Ended up the podiatrist knew me along with been talking up my shoes for quite a while,” says Baird.
“Josh is an extremely generous person and asked if we could do a little shoes together. He is a superb guy who brings plenty of soul and identity to the brand. The collaboration should certainly light-hearted and fun,” she says.
The official opening night party kicks off with a guest list that also includes Gibson and fellow Hawthorn teammates Jack Gunston, Ryan Schoenmakers, Liam Shiels, Melbourne Football Club player Jordan Lewis, Neighbours actress Lily Van Der Meer, Lydia Schiavello and former Bachelor contestants Lee Elliot and Georgia Love and others.
“We want to demonstrate that we make Designer Shoes with support, they’re built to be great for your body,” she says. “They’re not correctives but we concentrate on being fun, modern and provide something cool in return.”