Backlink building continues to be the cornerstone of the majority of seo efforts. As outlined by Moz’s “2015 Google Search Ranking Factors Study,” links get the strongest connection to higher search rankings of all of the (known) attributes utilized by Google within its core ranking algorithm.
But just about the most common issues for small businesses will be the find it hard to construction links. Lacking understanding of current SEO best practices, many small firms still be enticed by the infamous black hat tactics to acquire links.
Which is a mistake.
You see, search engines continues to crack down on link exchanges, paid anchor placements as well as other shady strategies to building links.
Therefore, it is best to avoid these “old school” methods and concentration on relevant, authoritative links that drive real traffic. Allow me to share six approaches to build such links for your small business website in 2016:
1. Partner with niche-specific influencers
Niche-specific influencers have connections with readers that bypass the “industry atmosphere” and form meaningful relationships. You are able to establish content partnerships with influencers who serve relevant content to the target audience.
For example, you may be a consistent cause of their blogs and occasionally link out to your own personal landing pages. Consumers are more inclined to trust these links over one or two sponsored posts for 2 reasons:
They trust the influencer to simply allow contributors who provide value; and
a consistent contribution from a small venture owner/employee is seen for an honest contribution.
Take into account the case of Paul Downs, a contributor in the The Big Apple Times’s You’re the Boss blog (now discontinued). He started a custom furniture business in 1986 and grew it over the years, sharing his expertise with some other many small business owners through his column.
They have a link back to his website in the New York Times. He achieved this link and exposure through his regular contribution on the blog, that provides advice to small businesses.
2. Leverage local partnerships
If you’re addressing individuals a specific geographic area, then forming partnerships with local organizations is definitely an ability to get backlinks from their websites. In that case, you could already have existing partnerships, so all you need to do is get in touch with partner websites for link placement.
Aim for locally owned franchises and businesses as opposed to big corporations. You may also replicate the first seo packages for small businesses by adding to local blogs. And besides small business blogs, you may find official community blogs and native news blogs that welcome guest contributions.
Another thing you can do is sponsor local events that focus on small companies. This will bring you links through the event’s sponsorship page. This is an illustration:
Small companies that sponsored this resource fair not merely got brand recognition, but also a backlink.
In addition to events, you may sponsor award ceremonies, conferences and charities.
3. Utilize the skyscraper technique
Introduced by Brian Dean of Backlinko, this system simplifies the hyperlink-building process by not requiring anyone to reinvent the wheel. Rather than developing new content ideas week after week, just take what’s doing work for others (in addition to your competitors!) and improve upon it. You will find three steps for the skyscraper technique:
Discover top-performing content with your niche. Top-performing content can be determined depending on the variety of times it has been shared on social media or the caliber of links pointing into it. Use a tool like BuzzSumo to search the content that has performed well plus a tool like Open Site Explorer to examine the grade of its backlinks.
Create something better. Possibly the top-performing content articles are low on practical examples or case studies. Or even it doesn’t enter into just as much detail as it could. You are able to deliver more value on the same theme by creating a more in-depth or comprehensive part of content about the same topic.
Promote your content via outreach. Reach out to relevant websites and influencers via email and social media marketing. (Hint: Take a look at websites and influencers that happen to be already linking for the content you’re improving upon.) Provide them with a heads-up about the new piece, and that includes the newest information and examples.
The skyscraper technique is also considered “content marketing for link builders.” Various reports show that this system helps businesses build organic links and drive traffic towards their websites.
4. Seek out business mentions
Finding business mentions that do not include links on community resource pages, forums and the like is actually a convenient and expense-effective way to develop links. Together with using the brand name when trying to uncover backlink opportunities, use other relevant keywords that could be listed on the page along with your business name to restrict your quest.
With BrandMentions, the web mentions database, it is possible to discover mentions of your respective business and relevant keywords over the last 24 hours, a week ago and recently. Choosing “English” because the preferred language will further restrict mentions. BrandMentions can be used with Google Alerts to research new mentions.
When you select a particular URL, use CTRL F (find function) to find your brand about the page. You could find articles that are devoted to your company or indirectly mention your organization but don’t add a link to your site. Communicate with the authors of the articles inquire about link insertion.
5. Build a resource page
Depending on your locality, you may create a nearby resource page which includes useful information for smaller businesses in your town. For example, if you’re a clothing retailer in Washington, DC, you may create a listing of the most effective wholesalers and manufacturers inside your city.
If you provide useful information, other businesses (even competitors) will hyperlink to your resource page. It is possible to partner with local subject matter experts to create information-rich resource pages; the efforts put in these pages pays off after they capture the interest of businesses in the market.
A resource page could then be cited when taking part in Q&A websites and native business forums. It could even land you interviews and guest appearances (webinars, dexppky49 and the like), providing opportunities to build links from participated content.
Also, check sites like Help a Reporter Out for further linking opportunities.
6. Create premium content
If you would like get backlinks from major publications and leading industry blogs, you need to create premium content – content that demonstrates thought leadership and isn’t simply a complication of tips or lists from other small company blogs.
Premium content includes:
in-depth blog articles;
co-created guest posts.
While premium content pieces require more hours for completion, these people have a greater potential for being connected to than a standard post.
Partnering with other businesses that are not direct competitors can reduce costs while giving all partners the opportunity to attract authority links.
Before your competition gain a position over your site in SERPs, produce a resolution to leap in the link-building bandwagon. The techniques mentioned previously will assist you to gain links and appreciate better search rankings for your website.